Sunday, January 26, 2020

Evaluating the Growth and Competitive Strategy of Coca Cola

Evaluating the Growth and Competitive Strategy of Coca Cola INTRODUCTION: The Coca-Cola Company is the worlds largest beverage company, largest manufacturer and marketer of non-alcoholic beverage concentrates and syrups in the world and in one of the largest corporations in the United States. The Company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton at Atlanta USA, in 1886. They used to make Coca-Cola syrup by melted sugar, water, and some other ingredients (especially coca leaf and the kola nut). Frank M. Robinson, Pembertons bookkeepers, was the person who suggested the name Coca-Cola. The company has 92,400 employees in 200+ countries. It refreshes the consumers nearly 1.6 billion per day. The companys portfolio includes 13 billion dollar brands. The Coca-Cola Company is a nonalcoholic beverage brands which is the worlds largest manufacturer, distributor. It is worlds most valuable brands where the company got license for more than 500 nonalcoholic beverage brands mostly sparkling beverages and a mixture of still beverages such as water, juices, teas and coffees, energy and sports drinks. Basically, the company produces beverage concentrates and syrups which are sold to authorized bottling and canning operations (which are called Bottlers) where they manufacture the concentrates and syrups to produce finished beverage products (The Coca-cola, 2009). It has worlds largest distribution networks through bottling partners, distributors, wholesalers, and retailers. FINANCIAL POSITION: Revenue US$ 31.0 Billion (FY 2009) Operating income US$ 8.23 Billion (FY 2009) Net Income US$ 5.82 Billion (FY 2009) Total Assets US$ 48.7 Billion (FY2009) Total Equity US$ 24.8 Billion (FY2009) One year Growth: 3.0% Income Growth: 17.5% Employee Growth 0.4% Coca-Cola, a $62 Bn Brand (The Coca-Cola, Annual Report, 2009) COMPETITIORS: PepsiCo Nestle S.A. Dr Pepper Snapple Group Cadbury Schweppes plc Group Danone Kraft Foods Inc. THE COCA-COLA COMPANYS GROWTH: 1886-1892: The Coca-Cola Company was acquired the complete ownership of its business by Asa Candler for $2300 in 1891. In 1898 the company entered the market of Canada and Mexico. 1893-1904: An invention into a business, introduced promotion, advertisement, building plants in Chicago, Dallas and Los Angeles, establishing first bottling franchises. 1905-1918: Cuba and Panama became the first two countries outside the U.S. to bottle the Coca-Cola. The company started delivering a unique bottle to ensure people are getting real Coca-Cola with free of cocaine, and introduced new shape of coke bottle. 1919-1940: The Company was sold for $25 million to Atlanta banker Ernest Woodruff and a group of investors in 1919. The Company established a manufacturing operation in France in 1923. The company became the public limited at $40 per share. It delivered 53 countries worldwide. 1940-1959: Expanding in 120 countries, promoting the word COKE, setting up new Coca-Cola plants in North America and Europe. 1960-1981: Expanding with new flavors, Fanta, Sprite, TAB, Fresca, acquiring the Minute Maid Company, promoting exciting and dynamic advertisement. In 1960, metal cans were introduced first time which are now available in the market. 1982-1989: 165 countries enjoyed Coca-Cola, introducing Diet coke, Cherry Coke. 1990-1999: 200 Countries enjoyed Coca-Cola, associated with Sports including the Olympic Games and FIFA World Cup. 2000-Now: More than 200 countries enjoy Coke, delivering global marketing platform. Ingredients and Packaging The Coca-Colas Manufacturing and Distribution Process: Ingredients and Bulk Packaging Concentrate Plants Transport Production and Sales Facilities Third-Party Transport by Rail/Road SalesMarketing Equipment Consumers Customers e.g.Tesco, Asda (Coca-cola Enterprise, 2009, Corporate Responsibility and Sustainability Report) THE COCA-COLA BUSINESS SYSTEM: The Coca-Cola Company and/or subsidiaries only produce syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. The Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. The Coca-Cola Enterprise (CCE) is the largest bottler of Coca-Cola beverage who manufactures and distributes the most popular beverage brands in the world. The CCE is one of more than 300 bottling companies CCE delivered approximately 41 billion bottles and cans in 2009. It represents approximately 16 % of total Coca-Cola product volumes. It creates revenues of $21.6 billion, with free cash flow of $872 million (Coca-Cola Enterprise, 2009). In North America, it operates 46 U.S States and all 10provinces of Canada, composed of five business units. It has 59 production facilities and 314 principal distribution facilities. It also has 59000 employees in US Canada. In Europe, it has 16 beverage production facilities and 35 principal distributors facilities with approximately 11000 employees. (www.answer.com) THE COCA-COLAS USE OF STRATEGIC CHOICES: Strategic choices are concerned with decisions about an organizations future and the way in which it has to respond to the myriad of pressures and influences as a result of its immediate and macro environment. To this end there are three basic choices to be made as shown below. Strategic choices Strategic choices Methods for pursuing strategies The choices about how strategies are to be pursued Strategy directions The choices of products and markets available to an organization Bases of competitive Strategy The choices as how to an organization positions itself in relation to competitors Bases of competitive Strategy directions Methods for pursuing Strategy strategies Whittington (2008, p. 217) Bases of competitive strategy: This area has to do with how Coca-Cola has positioned itself in relation to its competitors. The Coca-Cola Company competes in the non-alcoholic beverages segment of the commercial beverages industry. The non-alcoholic beverages segment of the commercial beverages industry is highly competitive, consisting of numerous firms. These include firms that, like Coca-Cola, compete in multiple geographic areas, as well as firms that are primarily regional or local in operation. Competitive products include numerous non-alcoholic sparkling beverages; various water products, including packaged, flavored and enhanced waters; juices and nectars; fruit drinks and dilatable (including syrups and powdered drinks); coffees and teas; energy and sports and other performance-enhancing drinks; dairy-based drinks; functional beverages; and various other non-alcoholic beverages. These competitive beverages are sold to consumers in both ready-to-drink and other than ready-to-drink form. In many of the coun tries in which Coca-Cola does business, including the United States, PepsiCo. Inc. is one of its primary competitors. Other significant competitors include, Nestlà ©, Dr Pepper Snapple Group, Inc., Group DANONE, Kraft Foods Inc, and Unilever etc. In certain markets, its competition includes beer companies. Coca-Cola also competes against numerous regional and local firms and, in some markets, against retailers that have developed their own store or private label beverage brands. The strategy clock: competitive strategy option: High Differentiation 2 4 Hybrid Focused differentiation 5 3 Perceived Product/ Service 2 Low price 6 No frills 7 1 Strategies destined for ultimate failure 8 Low High Low Price Whittington (2008, pp. 225) The strategy clock above represents different positions in a market, where customers or potential customers have different requirement in terms of value for money. Coca-Cola has therefore taken the strategy option of hybrid, in which case it maintains its price but tries to differentiate itself from competitors. The Company has had a mix of pricing, advertising, sales promotion programs, product innovation, increased efficiency in production techniques, the introduction of new packaging, new vending and dispensing equipment, and brand and trademark development and protection. In this regard Coca-Cola has increased its annual marketing budget substantially, launched many new products, and developed a model to help its retail customers maximize their sales while it continue to plan for the future. The risk of this choice is that one could lose market share due to its low prices but then it can be tackled through economies of scale where the company produces in large quantities to cover cost and tries to penetrate different geographies as is the case of Coca-Cola. This choice has actually proved beneficial to Coca-Cola even though its market share has not grown tremendously as one would think over the last ten years but it definitely has a much higher market share than its competitors, especially Pepsi Co. This has been possible for Coca-Cola due to its recognized brand name and strong presence in so many geographies including Africa, Asia, Europe, Latin America, North America and the Pacific spanning across 200 countries. Strategy Direction: This has to do with the scope of a company in terms of its products. Over the last few years Coca-Cola has introduced a lot of products to its portfolio, including the recent Coca-Cola zero, which sold more than 600 million cases globally. Today Coca-Cola does not only deal in non-alcoholic soft drinks, but it also makes a lot of juices and juice drinks, still and carbonated products. As a matter of fact Coca-Cola has more than 3,300 products in more than 200 countries. In general one can rightly say that Coca-Cola has gone into diversification since it has not only shifted from soft drink to juices and even energy drinks but has also ventured and penetrated larger market over the years. Diversification is simply a strategy that takes the organization away from both its existing market and its existing products. We have therefore used the Ansoff matrix below to identify the strategy direction which Coca-Cola is taking Box D, which is diversification. The Ansoff matrix provides a simp lified way of generating four basic alternative directions for strategic development. Strategic directions (ansoff matrix) Products Existing New A B Market penetration Product development Consolidation C D Market development Diversification Existing Markets New Whittington, (2008, p.258) Diversification happened to be a good strategic option for Coca-Cola as it helped the Company to break new grounds in business. For instance a new product like the Coca-Cola zero did so well in terms of sales. This therefore impacted positively on the companys market share. Again shifting from soft drinks to energy and sports drinks also gave Coca-Cola an opportunity of a larger market share. However diversification can be capital intensive as not all organizations will be able to cope with the finances involved since a lot of finances will be needed to go into research and development for the new product. For instance Pepsi-cola once came up with a new product called Meca cola but it wasnt successful and the product was withdrawn later on. Surely there will be a lot of laboratory works and feasibility studies to go with a new product and this will equally require skilled people getting involved and consequently hiring more employees so if the organization does not have enough finances it may not be able to cope. Again the organization which decides to diversify will put in place an adequate amount of public awareness in terms of advertisements and trainings. This may involve using news papers, television, internet etc. All these can be very enormous for an organization so suffice it to say that diversification requires careful planning. Methods for pursuing strategies: Most of Coca-Cola products are manufactured and sold by its bottling partners. The Company typically sells concentrates and syrups to its bottling partners, who convert them into finished packaged products which they sell to distributors and other customers. Separate contracts (Bottlers Agreements) exist between the Company and each of its bottling partners regarding the manufacture and sale of Company products. Subject to specified terms and conditions and certain variations, the Bottlers Agreements generally authorize the bottlers to prepare specified Company Trademark Beverages, to package the same in authorized containers, and to distribute and sell the same in (but, subject to applicable local law, generally only in) an identified territory. The bottler is obligated to purchase its entire requirement of concentrates or syrups for the designated Company Trademark Beverages from the Company or Company-authorized suppliers. Coca-Cola agrees to refrain from selling or distributing, or from authorizing third parties to sell or distribute, the designated Company Trademark Beverages throughout the identified territory in the particular authorized containers. The Coca-Cola Company has created and achieved a strategic lock-in such that it has achieved dominance in the industry. For instance many people will think of Coke once they think of using or taking a soft drink. Strategic Implementation: International strategic management is divided by Strategies monitoring, goal setting, strategies formulation, strategic implementation. Mostly, companies is going to face challenges when they implement their strategies. There are following challenges such as; Resistance to change and inertia Insufficient attention to context Wrong choice of style for managing the change Education, participation, intervention, direction, coercion Insufficient understanding of power and political processes Lack of clarity Lack of stakeholder support Insufficient resources or capabilities Say in example coca cola Company decided to launch a new product in the market. So they consider with how do they decide what new product to sell? And who to sell them to? After that company has to do market research through the hypothesis test. They can do research two methods. Such as primary data and secondary data methods. According to coca cola company products they can do the following research such as; Desk research which is identify their gap in the market in particular product Detailed research which is using small groups like qualitative research such as survey. Quantitative research which is a large scale surveys to collect information. This method can identify which type of product and what design of product Trial test market which is a sample that mean company launch their product in the market after finishing and if consumers like the product they can increase their production and tracking success of product and in the other hand if consumers dont like the product they can stop their new product activities. People: People are a most valuable asset and greatest liability in any organization. If people dont perform well with productivity standards, provide good service business that will affect the organization business is doomed. Mostly organization select the people who can do get more jobs done, developed implement support program to the people and sell their goods and services. Employees are the best source of competitive advantage because cant copy by the customers. In case coca cola companys employees are sacrificing their competences within organization. They treated employees as good as well. They have to maintain their organizational structure to motivate their employees. As a reason that can do their work well done company needs to implementing compensation, performance management, training, reward and retention programs. Finally they may able to stave off competitors. They wanted caliber people for this century. They would use facts and the knowledge in order to add value to the organization. In any stage everyone should have the same information in order quickly put it to effective and profitable use. They believed having right people in right place can create competitive advantage. People participate all levels of product delivery from production workers to salespeople and corporate managers in Coca-Cola Company. Rebuilding the coke bubble is important issues of people within the coca cola company. Coca cola company is unable to control their people internally because poor handling of public relations. In globalization Coca-Cola Company will increase social pressure say as community friendly. Coca cola Companys future profitability depends on societal marketing with on ethics and corporate social responsibility. Cola Company has challenge with profitability and responsibility into stakeholders such as consumers, customers, employees, communities, governments and environment. Culture is effect on Cola Company with their managers and workers. If they dont have warm and genial culture they will face among staff and managers likely say staffs will not be motivated to work say in example staff may have to lose their rest days. This cause will effect with staff will be tired from their day to day working and also not have time to enjoy with their family. I think Coca Cola Company has warm culture because success of their company mainly depends on their employees. They sacrificed their skills and ability on their particular task. Company has friendly environment and they motivated themselves. Resources: Appropriate resources are time, money, talent and tools. Water is a main source of coca cola companys products. It is a limited resource. Which is availability, quality and sustainability nature resource? In addition principal raw materials are nutritive and non- nutritive sweeteners. Nutritive sweeteners are High Fructose corn syrup (HFCS) and Sucrose. Which is form of sugar? Which are available from numerous domestic sources? Those are fluctuation of market price. Coca Cola Company has no experience in difficulty in nutritive sweetener. Coca cola bottlers sales and services (CCBSS) is limited liability Company owned by coca cola bottlers. Non-nutritive sweeteners are aspartame, acesulfame, potassium, saccharin, cyclamate, sucrose. These raw materials are ready to available from numerous sources. Aspartame is a important non-nutritive sweetener. This is used alone or mixed with other sweeteners. According to coca cola company has above production factors such as people, system, raw materials, capital and brands etc. focus on the last ten years coca cola company has changed within the production factors to improve their business efficiency and competitive with other companies. Mostly start of their production people is most part of their business. Increase the cost of production is going to affect to decrease the marginal revenue and increase the marginal cost. Coca cola has Increasing completion which that they can develop their business in globally. In the economics most part is production factors which are limited resources and scarcity. With the limited resource Coca Cola Company has many choices. They consider with opportunity cost. I suggest that Coca Cola Company is using more with their production through water. Water is unlimited resources. So they cant use without control. Because geographical condition is going to affect in the environment, that is also affected to people. Finance: Coca Cola Company is doing their business with not only their money but also they have debt. Due to coca cola is a global presence and strong capital position now. They can increase their funds through low effective cost. In order to they could achieve mix of short term and long term debt and mix of fixed rate and variable rate debt. As a result is lower overall cost of borrowing. Basically funds are vital in order invest in new asset including people, machinery. The structure change would require more funds in order to move closer to the customer. It considered how the company has been raised the fund both internally (retain profits) and externally (capital markets sources: long term loans, share issues) over ten years. Lower interest rate is increase to consumer demand in economy. In this situation Coca Cola Company will increase their debt as result of low borrowing rates. It can use of debt on innovation of new products. In the point of view Coca Cola Company has spent less cost and also sell low price to the people. Due to this low price people get feel cheaper products in coca cola. Most of the non alcoholic beverage industry particularly coca cola company has high sales due to they have got major role in success and growing market in non-alcoholic beverage industry The non-alcoholic beverage industry has high sales in countries outside the U.S. According to the Standard and Poors Industry surveys, For major soft drink companies, 32 there has been economic improvement in many major international markets, such as Japan, Brazil, and Germany. These markets will continue to play a major role in the success and stable growth for a majority of the non-alcoholic beverage industry. This analysis basically examines the local, national and world economy impact which includes issues of recession and inflation rates. Since the September 11 attack the world has been facing a rapid change with increase instability further more give to the period of recession there has been a cut in the interest rate by ten times due to which the companys can increase the use of debt as result of low borrowing rates. Cola company contracts with larger number of bottling partners in the world to increase their distribution of beverages. The Company has threatened of stability due to the dependent relationship that impact with bottling partners. GROWTH ACROSS ALL CATEGORIES: 2008-2020 Percentage of NARTD Industry Incremental Growth: Vol. Value Sparkling 17% 24% Juice Juice Drink 13% 19% RTD Tea / Coffee 18% 13% ENERGY 4% 12% Packaged Water 25% 10% Sports 5% 9% (The Coca-Cola, Annual Report, 2009) Winning with Coca-Cola TM + Core and New in Developed and Emerging Markets: COCA-COLA TM CORE AND NEW MEXICO 3% 12% TURKEY 5% 24% RUSSIA 7% 13% BRAZIL 8% 18% S AFRICA 4% 6% CHINA 11% 20% Volume CAGR 2005 2008 Coca-Cola TM Growth Potential Is Just Beginning To Be Unlocked: (2008 PER CAPITA) Delivering Through Unique Global System Capabilities: Consumer Consumer Marketing Shopper Coca-Cola Growth Franchise Leadership System Customer Commercial Leadership CONSUMER MARKETING: 1.6 Bn serving per day 1 MM per minute 206 Countries CUSTOMER LEADERSHIP: 20 MM customer per week 7 MM Coolers FRANCHISE LEADERSHIP: $64 Bn supply chain 900 + mfg operations 8500 sales centers and warehouses 500,000 vehicles KEY SUCCESS FACTORS: The Coca-Cola Company is one of the largest, most successful and most widely recognized corporations in existence. Coca-Cola is a dominating force in the beverage industry and sets a very high standard of competition. Research shows that its trademark is recognized by over 94% of the worlds population. There are many factors contributing to Coca-Colas success. It is believed that their key success factors are Marketing, Innovation, and Globalization. MARKETING: Coca- Cola is seen as one of the winning business model. They were among the pioneers of advertising techniques and styles used to capture the markets. Through its intense marketing campaigns, Coke has developed an image that is reflected in what we think of when we buy Coke and what we associate with drinking Coke. This image has been subconsciously installed in our brain by the advertising campaigns that show Coca-Cola associated with good times. Marketing Strategy of Coca-Cola: Speed up carbonated soft-drink growth, led by Coca-Cola. Selectively expand the family of beverage brands to oblige gainful growth. Develop system productivity and capability together with bottling partners. Provide customers with inspiration and consistency to generate growth across all channels. Direct investments to highest potential areas across markets. Drive efficiency and cost-effectiveness everywhere. Incorporated promotional activities. (Www. Scribd.com) INNOVATION: Coca-Cola has been able to continue to exist and develop in an ever-changing market because of its ability to steadily innovate and deliver new products. Coca-Cola began to a strategy referred to as play to win innovation. The company started operating in a decentralized environment that was unfeasible in few years ago. Now Coca-Cola offers nearly 500 different products in and is still dominating the beverage industry. This is made possible by the companys ability to innovate and adapt to changing markets. Innovation brings markets faster. To satisfy the needs of older consumers, the Company made sophisticated Soda for social occasion. The Coca-Cola Company develops innovative premium brands, such as; Burn Soft Drinks- now in 85 countries. New Burn Intense Soft Drinks- Now in 7 countries. Illy Coffee- Now in 18 countries. The Company is also acquiring and expanding premium brands, such as; Making Glaceau vitamin water will be next global brand. Investing in premium platforms, such as; Innocent, Juice Smoothies, Lunch pack Smoothies, 100% NFC Orange Juice. Now they are in 11 countries in Europe. GLOBALIZATION: Todays big business takes place on a global scale, and Coca-Cola is no exception. Technology is continually changing business, and these constant changes have been making it more feasible and profitable for business to expand their operations globally in order to serve all different types of diverse markets around the world. Coca-Cola is taking advantages of the large revenue opportunities made possible by participating in global market and now offers products in 200+ countries around the world. $ 20 TRILLION GDP GROWTH BY 2020: Global Real GDP ($T) $70 $50 2020 2008 INCRIMENTAL GLOBAL GDP GROWTH RATE: COUNTRY / REGION PERCENTAGE Rest of the World 21% China, India, Latin America 39% USA 21% Japan 3% Europe 16% THE COCA-COLAS CONFIDENCE IN THE BEVERAGE INDUSTRY LONG TERM OPPORTUNITIES: 5% CAGR 145 Bn Cases 4% CAGR $1,100 Bn 55 Bn Cases Incremental Growth $500 Bn Incremental Growth 90 Bn Cases $600 Bn 2008 2020 2008 2020 Industry Value Industry Volume TRACK RECORD OF PROFITABLE GROWTH: GROWTH SINCE 1977 22X 16X 13XXX 6X 9X 4XX Operating Income Net Revenue Operating Income Operating Income Net Revenue Net Revenue Total World Rest of World UNITED STATES HEALTHY SYSTEM INVESTING TO GROW: Higher Margin Reinvesting -Long term Improving Profitability Capital Expenditures Return on Invested Capital EBIT / Revenue 14.9% 14.6% 11.2% 13.8% $4 Bn $6 Bn 2005 2008 2005 2008 2005 20088 Comparison of Five Year Cumulative Among The Coca-Cola Company, The Peer Group Index and The SP 500 Index: Total Return Stock Price Plus Reinvested Dividends: KO Peer Group SP 31/12/04 $100 $100 $100 31/12/05 $99 $111 $105 31/12/06 $122 $132 $121 31/12/07 $160 $158 $128 31/12/08 $121 $120 $81 31/12/09 $158 $146 $102 The total return assumes that dividends were reinvested quarterly and is based on a $100 investment on December 31, 2004. PERFORMANCE AT-A-GLANCE: 2007 2008 2009 Unit Case Volume (in billions) 22.7 23.7 24.4 2007 2008 2009 Net Operating Revenues (in millions) $28,857 $31,944 $30,990 2007 2008 2009 Operating Income (in millions) $7,252 $8,446 $8,231 2007 2008 2009 Operating Cash Flow (in millions) $7,150 $7,571 $8,186 2006 2007 2008 2009 Total Assets (in millions) $29,963 $43,269 $40,519 $48,671 Long -Term Debt (in millions) $1,314 $3,277 $2,781 $5,059 The Comparison with PepsiCo: PepsiCo is the main competitors and threats to the Coca-Cola. (Year Ended December 31, 2009) (In Millions except per share data, and no.) DESCRIPTIONS The Coca-Cola The PepsiCo Total Assets

Saturday, January 18, 2020

Comparitive Life Cycle Costing for of a Gasoline and a Hybrid Car

COMPARITIVE LIFE CYCLE COSTING FOR OF A GASOLINE AND A HYBRID CAR Digvesh khot , Narendran Neelagandan ABSTRACT The depletion of the fossil fuels is emerging as a concern for the whole world. The major sources for the consumption of this fossil fuel are our vehicles that use much of the oil for their operation. The need has been felt to devise the alternative fuel for our vehicles which should be the sustainable option so that it does not contribute to the environmental impacts rigorously. The objective of the comparative analysis is to know the feasibility of the hybrid car against the petrol car. The procedure adopted for the comparative analysis is to do life cycle costing of both the engines by considering the cost, benefits, maintenance and repairs for both the engines. The weight scoring model was also developed to analyze the feasibility of both the engines on the grounds of terms like safety, comfort, emissions and incentives. After completing the comparative analysis the life cycle costing model and the weight scoring model yield the results which were analyzed and the necessary recommendations were made. The results of the comparative analysis revealed that though the Hybrid cars initially cost more, but if they are run for more than 20,000 miles than the total cost per mile is less than the petrol cars. Also weighing model for both the cars gives more weightage to hybrid cars in terms of emissions and incentives. KEYWORDS: Life Cycle costing, alternative fuels, hybrid vehicles, petrol engines. LITERATURE REVIEW Today the major problem the whole world is facing is the depletion of fossil fuels. Most of the vehicles run on these fossil fuels. It is estimated that if the consumption of these fossil fuels continues at the same rate then by the end of 2030 the fossil fuels will get reduced by 50% of the current value and the prices will increase by $10/ gallon (Kibert, 2008). To overcome this problem a lot of automobile companies are working on the new design of engine which will work on some other source of energy other than fossil fuels. So hybrid model cars were developed keeping in mind of these problems. The first hybrid car model was developed by Dr Ferdinand Porsche in 1902 using a petrol engine, rotating at a constant speed to drive a ynamo, which charged the accumulators (www. wikipedia. com; 10, 2008). These accumulators fed current to electric motors contained within the hubs of the front wheels. Before this several advancements were made in non-gasoline motors, mainly electric cars (www. wikipedia. com). Such non-gasoline car was invented somewhere around years from 1832 and 1839, by Robert Anderson of Scotland a nd his electric carriage (www. wikipedia. com; 10, 2008). After that several car manufactures have been working on different technology for a long time and recently hybrid cars were developed (www. wikipedia. com; 10, 2008). Hybrid cars are vehicles driven by hybrid engines, which are any engine that combines two or more sources of power, generally gasoline and electricity (Lipman, et. al, 2003). There are two types of gasoline-electric hybrid cars; the parallel hybrid, and the series hybrid. Both of these use gasoline-electric hybrid technology (Lipman, et. al, 2003). In parallel hybrid cars, the gasoline and electric motors work together to move the car forward. In series, the gasoline engine either directly powers an electric motor which in turn powers the vehicle or charges the battery that will in turn power the motor(Lipman, et. l, 2003). Both these type of hybrid cars use another technology called Regenerative braking which stores the kinetic energy that is created while braking. This energy is stored in a battery which runs the electric motor. (Lipman, et. al, 2003) PROJECT SUMMARY This project was based on the life cycle costing and the comparative analysis of the hybrid engines and the petrol e ngines. The goal of the project was to calculate the total cost of both the engines during their life cycle and to analyze their performance and the impacts of environments. The first objective was to develop the life cycle cost model for studying their performance with respect to the annual mileage and the total cost per year spent on both type of cars. The second objective was to develop the weight scoring model for both types of cars to analyze them on the grounds of safety, comfort, emissions, and incentives. Life cycle model for both the cars were developed using the cost components like depreciation, fees and taxes, finance, fuel, insurance, maintenance , and repairs. All the data for these cost components for both types of engines were collected from the company websites and the EPA website. After the collection of these data, the life cycle cost model has been used for calculating the total life cycle cost for hybrid as well as petrol engines. The results were analyzed for both the alternatives and the conclusions were made. Weight scoring model was also developed for the comparative analysis which included the components like safety, comfort, emissions, and the incentives. The relative weights for these components were assigned according to the priorities from the consumer point of view. The rating points were also assigned and both the cars were rated according to the aforesaid components. The sources for the data were the company websites and the EPA websites for the emission data was also cited. The results of the Weight scoring model were then analyzed and the final conclusions were made. The comparative study for both the cars revealed that the hybrid cars are more efficient in terms of long term usage than the petrol cars. CASE STUDY DESCRIPTION Many car manufactures are working on this hybrid technology to improve the fuel consumption and decrease the emission levels and Honda is one of the leading car manufacturers who have released different hybrid models into the market (www. onda. com; 11, 2008). One of the models of Honda is â€Å"The Civic Hybrid 2008† which is the latest model which uses hybrid technology for propulsion, which is taken into study (www. honda. com; 11, 2008). The Civic Hybrid 2008 uses gasoline and electric power train for the propulsion. The engine is a 1399cc, 4 cylinder aluminum-alloy engine which supplies a power of [email  pro tected] (www. honda. com; 11, 2008). The electric motor supplies a maximum of 158 volts (www. honda. com; 11, 2008). The functioning of the system at various stages is different and is explained below. STARTING: The car uses an IMA (Integrated motor assist) system motor to start. If the IMA battery-pack charge is too low or if it’s very cold outside, the system has a separate battery and starter motor to back it up. (www. honda. com; 11, 2008) ACCELERATION: When extra acceleration is needed, while passing or climbing up an inclined region, the IMA System’s electric motor adds its torque automatically to the engine’s to give extra power. (www. honda. com; 11, 2008) CITY CRUISING: At steady speeds below 35 mph on level roads and under light throttle, fuel injection is ceased and the car is propelled olely by the electric motor. (www. honda. com; 11, 2008) HIGHWAY: At higher cruising speeds, the gasoline engine provides the motive power. The motor has been developed in such a way that it reduces the fuel consumption to particular levels. (www. honda. com; 11, 2008) BRAKING: The cars IMA System tap’s the kinetic energy that is produced in the vehicle, when b rakes are applied. During that period, the system’s motor turns itself into a generator, and helps in slowing down the car while at the same time it builds up the energy stored in the batteries. www. honda. com; 11, 2008) AT A STOP: When stopped, the gasoline engine automatically shuts off. When we lift our foot off the brake, and the engine restarts automatically. (www. honda. com; 11, 2008) These setups have been made to increase the vehicle performance and make them fuel efficient. The benefits of the refined gasoline electric power train are fuel economy and environment friendly emissions. This vehicle is certified by Environment protection agency (EPA) and passes all the regulation of EPA 2008 for environment. This car is also equipped with the rating of Advanced Technology of Partial Zero Emission Vehicle (AT-PZEV) which is the most stringent emission standards of United States which in turn is certified by California Air Resource Board (CARB). The technology being new is expensive and the initial cost for hybrid car is high as compared to the petrol engine cars. But if compared the life cycle cost is considerably less as compared to petrol engine due to the benefits of low emissions and fuel economy of the hybrid cars. (www. honda. om; 11, 2008) The petrol version of 2008 Honda civic sedan which is currently out in the market, is a normal car that runs on a gasoline engine. The engine is a 1799cc aluminum-alloy which produces [email  protected] (www. honda. com; 11, 2008). Gasoline or petrol engines are basic internal combustion engines which run on volatile fuels. They use air and fuel mixed together and a spark plug which produces the fire for combustion. The energy that is created i s used to run the drive shaft which in-turn runs the wheel (www. wikipedia. com; 10, 2008). Petrol engines were developed by the engineers Gottlieb Daimler and Karl Benz (both from Germany) in 1885 who both together started the Daimler-Benz car plant (www. wikipedia. com; 10, 2008). Gasoline engines are the widely used internal combustion engines which have been under constant improvisation to improve their efficiency and to reduce the emission levels from them (www. wikipedia. com; 10, 2008). Different industries have been working towards that and Honda is one of the industries who have taken serious steps to reduce the emission levels from normal gasoline engines. www. honda. com; 11, 2008) These are the two products for which the life-cycle cost model analysis is going to be created. LIFE CYCLE COST MODEL DESCRIPTION The Life Cycle Cost (LCC) model for comparative analysis of hybrid and the petrol cars was based on following cost components: †¢Depreciation †¢Insurance †¢Financing †¢Taxes and fees †¢Fuel †¢Maintenance †¢Repairs The sourc e for developing the model was (Shtub, et. al; 2005). LCCcars = LCCdepreciation + LCCinsurance+ LCCfinancing+ LCCtaxes and fees+ LCCfuel + LCCmaintenance+ LCCrepairs. The LCC model for car is the summation of the all the cost components which will yield the total life cycle cost (Shtub, et. al; 2005). The assumptions that have been made are in terms of time frame and the cost components are as follows: 1. Time frame: The time frame for calculation has been taken as 5 years. All the data for the cost components are based on 5 years. 2. Depreciation: it is the value of the vehicle which declines as the vehicle gets older. The age of the vehicle is related to the number of miles it has travelled. For both the cars it the average of 15, 000 miles per year is being considered. 3. Insurance: It is the average annual insurance that has been taken into account. The premium charged per year for the insurance of the car has been taken from the website of Honda company for the Louisiana state. 4. Financing: This is the interest expense on a loan in the amount of true market value purchase price + destination charge + base sales tax & initial fees (www. honda. com; 11, 2008). The values for these expenses are considered for Louisiana region assuming the 10% down payment and a loan term of 60 months. 5. Taxes and fees: we have included base sales taxes, license and registration fees in Louisiana region (www. dmunds. com, 11/2008). 6. Fuel: Assuming 45% driving on freeways and 55% driving in city we have collected the data for the fuel from www. epa. gov. 7. Maintenance: We have considered both the scheduled and the unscheduled maintenance in this cost components. 8. Repairs: the estimated expenses for repairs that do not come under the manufacturer’s warranty for five years, is taken as repairs. (www. edmund. com;11, 2008) The life cycle costing has been done for three conditions and they are: †¢Condition 1: cost component data for USA †¢Condition 2: cost component data for Louisiana. Condition 3: distance travelled is 10, 000 miles with a 55% driving in city and 45% driving on freeways. CHECK LIST MODEL DESCRIPTION The weighing model that has been created has taken into consideration of few factors which are not taken into account by many car owners. Factors like safety, comfort, and emissions do not play a significant factor for many people who plan to buy a car. This motivated us to create the scoring model for these factors. For the Honda civic Dx (2008 model) and Honda civic hybrid (2008, model) safety, comfort, and emissions are taken into account and the relative weights are given. The safety features are good for the in the midsize segment with disc for the front, 4 wheel ABC and the airbags for the head, and side (www. honda. com; 11, 2008). But these can be improved to the next level by adding the disc brakes to all the wheels and by increasing the number of airbags. The comfort level is taken into consideration as some people spend more time in the car driving around, so the comfort level plays an important part. The next criteria are the emission levels of the car which is taken into consideration for analyzing the environmental impact of them. The last criteria is the incentives that are being offered for the buying a hybrid cars. The source for developing the weighing model was (Shtub, et. al; 2005). On the basis of the above criteria the weighing model has been developed and the results were analyzed to make conclusions. RESULTS Life cycle costing Model 1: Honda Civic Dx 4 door Sedan Condition 1: cost component data for USA Maximum or manufacturer’s suggestion retail price: $ 15, 810. Owner ship: 1-5 years. Cost componentsCost ($) Depreciation 10,112 Fees and taxes 730 Finance 2331 Fuel9945 Insurance8348 Maintenance1720 Repairs643 Total life cycle cost37645 Note: The miles driven are kept constant and the values are tabulated for USA Source: www. autochannel. com, www. honda. com, and www. edmunds. com for cost component data except for the fuel data. www. epa. gov – fuel data. Condition 2: cost component data for Louisiana. Maximum or manufacturer’s suggestion retail price: $ 15, 810. Owner ship: 1-5 years. Cost componentsCost ($) Depreciation 9002 Fees and taxes 1407 Finance 2963 Fuel8478 Insurance10119 Maintenance2934 Repairs625 Total life cycle cost35528 Note: the above values are taken for Louisiana region Source: www. utochannel. com, www. honda. com, and www. edmunds. com for cost component data except for the fuel data. www. epa. gov- Fuel data. Condition 3: distance travelled is 10, 000 miles with a 55% driving in city and 45% driving on freeways. Maximum or manufacturer’s suggestion retail price: $ 15, 810. The car has driven for 10,000 miles (55% city and 45% freeways) Owner shi p: 1-5 years. Cost componentsCost ($) Depreciation 8851 Fees and taxes 1194 Finance 2405 Fuel6568 Insurance6759 Maintenance1176 Repairs564 Opportunity cost2999 Total life cycle cost30, 518 Note: the cost per mile for 10,000 miles is $. 1, for 15,000 miles is $. 48, and for 20,000 miles $0. 46. Source: www. autochannel. com, www. honda. com, and www. edmunds. com for cost component data except for the fuel data. www. epa. gov- Fuel data. Model 2: Honda Civic hybrid 4 door Sedan Condition 1: cost component data for USA Maximum or manufacturer’s suggestion retail price: $ 22, 600. Owner ship: 1-5 years. Cost componentsCost ($) Depreciation 11993 Fees and taxes 1974 Finance 4117 Fuel6155 Insurance10622 Maintenance2932 Repairs625 Total life cycle cost38478 Note: The miles driven are kept constant and the values are tabulated for USA Source: www. utochannel. com, www. honda. com, and www. edmunds. com for cost component data except for the fuel data. www. epa. gov – Fuel dat a. Condition 2: cost component data for Louisiana. Maximum or manufacturer’s suggestion retail price: $ 22,600. Owner ship: 1-5 years. Cost componentsCost ($) Depreciation 13128 Fees and taxes 511 Finance 3331 Fuel6846 Insurance9252 Maintenance1920 Opportunity cost3857 Repairs679 Total life cycle cost39525 Note: the above values are taken for Louisiana region Source: www. autochannel. com, www. honda. com, and www. edmunds. com for cost component data except for the fuel data. ww. epa. gov – fuel data. Condition 3: Distance travelled is 10, 000 miles with a 55% driving in city and 45% driving on freeways. Maximum or manufacturer’s suggestion retail price: $ 22, 600. The car has driven for 10,000 miles (55% city and 45% freeways) Owner ship: 1-5 years. Cost componentsCost ($) Depreciation 12189 Fees and taxes 1157 Finance 3615 Fuel4536 Insurance7491 Maintenance1402 Repairs596 Opportunity cost3212 Total life cycle cost34198 Note: the cost per mile for 10,000 miles is $. 68, for 15,000 miles is $. 51, and for 20,000 miles $0. 47. Source: www. autochannel. om, www. honda. com, and www. edmunds. com for cost component data except for the fuel data. www. epa. gov – Fuel data. Sensitivity analysis The data used for sensitivity analysis was miles per year travelled and the increment taken for it was 5000. For Model 1: Honda Civic Dx 4 door Sedan No of milesCost per mile($)Data source 100000. 61www. epa. gov 150000. 48www. epa. gov 200000. 46www. epa. gov 250000. 47www. epa. gov For Model 2: Honda Civic hybrid 4 door Sedan No of milesCost per mile($)Data source 100000. 68www. epa. gov 150000. 51www. epa. gov 200000. 47www. epa. gov 50000. 45www. epa. gov The initial cost for the petrol engine may be less than the hybrid cars but after 20000 miles of running hybrid cars are more fuel efficient than the petrol engines. After performing the sensitivity analysis we observed that initially the cost per mile for petrol is less than the hybrid cars , but as you increase the number of miles after 20,000 miles hybrid cars become more fuel efficient. The breakeven point on the sensitivity graph shows the changing nature of fuel efficiency for hybrid cars and petrol cars. Weight scoring method (Shtub, et. al; 2005). Weighing model for Honda civic DX 2008: For all criteria and the relative weight the values are assumed according to the priority of consumer. CriteriaRelative weightExcellent 30(assumed)Good 20(assumed)Fair 10(assumed)Poor 0(assumed)Factor score safety. 3v6 Comfort. 2v2 emissions. 4v2 incentives. 1v0 total1. 0010 Source: www. autochannel. com, www. honda. com, and www. edmunds. com for criteria data except the fuel data and www. epa. gov for fuel data. Weighing model for Honda civic hybrid 2008: For all criteria and the relative weight the values are assumed according to the priority of consumer. CriteriaRelative weightExcellent 30(assumed)Good 20(assumed)Fair 10(assumed)Poor 0(assumed)Factor score safety. 3v6 Comfort. 2v4 emissions. 412 incentives. 1v3 total1. 00v25 Source: www. autochannel. com, www. honda. com, and www. edmunds. com for criteria data except the fuel data and www. epa. gov for fuel data. The weighing score model shows that for hybrid cars the factor score is more than the petrol car and the reason is the hybrid cars are more emission free than the petrol car, also the criteria of the incentive for hybrid car makes it more preferable for the customers. The hybrid cars have a 25-100% federal tax credit which could move people towards buying the hybrid cars which are environmentally friendly as compared to petrol (www. honda. com; 11/2008) . Conclusions After carrying out the life cycle costing, sensitivity analysis, and the weight scoring the following conclusions can be reached: †¢Though the petrol cars are cheaper than the hybrid cars but the life cycle cost of hybrid cars after 20,000 miles makes it the better option. †¢Due to the depletion of fossil fuels, petrol cars do not serve to be the best option. Hybrid cars produced less emission than the petrol engines so they are environmentally friendly cars which makes them a sustainable product. †¢The incentives offered by the federal state government for buying the hybrid car may serve as a good step towards motivating people to go for hybrid option Bibliography autochannel. (2008). comparison of hybrid cars and petrol engine cars for miles travelled. Retrieved 11 24 , 2008, from www. autochannel. com. Avraham Shtub, j. F. (2005). Project management process, methodology and economics. pper saddle river, new jersey: pearson, prantice hall. edmund. (2008). cost comparison data for hybrid and petrol cars. Retrieved 11 24, 2008, from www. edmund. com. environmental protection agency. (2008). emissions for hybrid and petrol engines. Retrieved 11 29, 2008, from www. epa. gov. Environmental protection agency. (2008). fuel cost for hybrid and petrol engines. Retrieved 11 29, 2008, from www. epa. gov. H. Paul Barringer, P. D. (1996). Life Cycle Cost Tutorial. Houston, Texas: Marriott Houston Westside. Heather L. MacLean, e. (2000). A Life-Cycle Comparison of Alternative Automobile Fuels. journal of the air and waste management association , 1769-1779. honda USA. (2008). hybrid cars and petrol cars. Retrieved 11 24, 2008, from www. honda. com. Jeremy Hackney, R. d. (1999). Life cycle model of alternative fuel vehicles: emissions, energy,and cost trade-offs. science direct journal , 243-267. lester lave, h. m. (2000). life cycle analysis of automobile fuel/propulsion technologies. environmental science and technology , 1600-1698. Steven Kmenta, K. I. (2000). SCENARIO-BASED FMEA: A LIFE CYCLE COST PERSPECTIVE. Baltimore, Maryland: ASME. the fuel cell vehicle analysis of enegy use, emission and cost . (1998). pergamon , 381-385. Timothy E. Lipman, M. A. (2003). Hybrid-Electric Vehicle Design Retail and Lifecycle Cost Analysis. Berkeley, California 94720: Energy and Resources Group. wikipedia. (2008). hybrid engines and petrol ngines. Retrieved 10 29, 2008, from www. wikipedia. com. Kibert, C. J. (2008). Sustainable Construction . New Jersey: John Willey and Sons.

Thursday, January 9, 2020

The Fundamentals of Expository Essay Outline Revealed

The Fundamentals of Expository Essay Outline Revealed Who Else Wants to Learn About Expository Essay Outline? The main aim of topic choice for a proposal essay is to demonstrate the idea can be put into place in practice. The reasons could be absolutely different. 1 option is actually the lack of the typical topic. Make a plan on what all points you're going to contain in your writing. The essential point is the fact that it should immediately bring in the interest of the readers. When writing the body paragraphs in your own personal experience essay, you need to make certain that the info is being written in a manner that's constructive to the total topic or prompt of your essay. For instance, you can pick a topic for elementary, middle, or higher school. With an idea about what an expository essay, it's also crucial to be aware that is more than 1 way strategy to writing the paper. Nevertheless, you always have to adhere to the structure or outline of the essay regardless of the pattern you are using in your writing for the reason that it includes the important elements of the structure including The introduction In the introductory portion of your essay, you must begin with hook and provide a context and background information of the topics. The very first area of the paper should hook your readers from the very first sentence. What's more, we guarantee your future paper is going to be done in compliance with the greatest academic standards, so be confident that applying for our help, you make the ideal alternative. Lies You've Been Told About Expository Essay Outline Below you'll find useful guidelines about how to finish an expository outline. To create a thriving outline, get inspired from examples it is easy to find online . Templates may be used for making CV, resume as a way to apply for jobs. There's, naturally, a limit on the range of pages even our finest writers can produce with a pressing deadline, but generally, we figure out how to satisfy all the clients seeking urgent assistance. Should you need assistance with essay writing, feel free to get in touch with our friendly support group or place an order and we'll gladly help you. If you would like to demonstrate the relationship between the ideas, you can write them down in a kind of a mind map, a table or a diagram. Totally free amendments As the ideal essay writing service, we would like you to feel absolutely happy about your purchase. The New Angle On Expository Essay Outline Just Released The reader will just be frightened after the very first paragraph and close your essay, disappointed in her or his own intellect. If you're interested in how to compose an expository essay step-by-step, then our guide will inform you the best way to do it right. The very first portion of your essay ought to be an introdu ction. Nowadays you know about the expository essay, how to select a topic for it, how to write this, and what mistakes to prevent. Floods are extremely dangerous even if you believe they aren't! If you require expository essay assist and don't know the best places to come across expository essay assistance and the way to compose an excellent expository essay, we'll be able to assist you. There are different kinds of exercises which give various outcomes. After selecting specific topics, evaluate every one of them to observe how meaningfully you're able to reveal it. Diet isn't the only thing which should be factored into a wholesome lifestyle. While writing an essay, it's important to structure it correctly. When you define an expository essay, you should figure out the way to disclose it. Although the expository essay ought to be clear and brief, it may also be vivid and appealing. If you don't compose an expository essay free and superior school essay.

Wednesday, January 1, 2020

America s Founding Fathers And Authors Of The American...

In the early 1800’s, when the new nation was beginning to form, the young nation’s founding fathers began to shape a new country to free the oppressed Europeans who found a taste of freedom. However that freedom only went so far, for our founding fathers and authors of the U.S Constitution, managed to create a gender biased society and only managed to exclude an entire gender from the new hope they created. By this time, the development in the young country and the expansion of the American economy had begun. This meant that there were jobs available for people who wanted to earn a living to feed their families. Unfortunately, due to the law and what it represented, only Caucasian men could work outside of their homes to bring back some income to feed their families. Unfortunately for the next 200 years, several of the nation’s mothers, sisters and wives were engaged in a battle against society and social norms, as they begun to turn against the status quo, by de manding equal rights, such as the right to vote. Their eyes opened to the oppression around them and they sought change. However they faced obstacles such as social rejection. They were considered too frail and less intelligent to handle jobs and involvement in the government, which were considered ‘a man’s work’. Several influential women such as Alice Paul thought differently and made it their goal to encourage society to rethink about the role of a woman. Born in 1885, to middle-class Quakers, Alice was raised inShow MoreRelatedThe And The Genius Of The Royal Society803 Words   |  4 Pageshttp://nationalhumanitiescenter.org/pds/becomingamer/economies/text5/williambyrddiary.pdf. William Byrd s diary is a primary source that illuminates the life of a colonial scientist. 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